The ad buster I created features a skeleton in the place of a Ralph Lauren model. I think the message is pretty straight forward - models don't need to be skeletally thin. Semi-recently, a Ralph Lauren ad was published in which the model had been photoshopped to look ridiculously thin. Her head was literally bigger than her waist! And, even worse, that same model had apparently been fired for being "too fat." Because of this, Ralph Lauren himself is my intended audience. I want him to realize that people aren't looking for clothes for skeletons - they want clothes for ordinary people. And his models definitely don't need to be photoshopped to look thinner either! I suppose the audience that is being left out may be the models themselves. They probably aren't the ones deciding that everyone should look thin - I think their thinness is a result of advertising and media in general, trying to sell the idea of 'super skinny.' I think the ad's emotion is kind of humerus, since no one would really use a skeleton for a model, but also hopefully a little bit uncomfortable, enough so that someone feels like making a change.
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